In order to take advantage of all the effort putinto attracting leads your sales lead management needs to run like a well-oiled machine. If your sales lead management is not up to scratch you will not convert sales leads. Here are some things you can consider to improve your sales leads management.

Define a lead

In order to properly monitor sales leads you and your team need to come up with a definition for a lead to be set in stone. If everyone understands their role in the process then the goals will be much easier to reach.

Capture lead sources

For effective sales leads management knowing where these leads come from is crucial information. This information can change the way in which you and your team nurture leads. This insight allows for re-strategizing within the marketing and sales teams to capture more leads than ever before. If you do not know where your leads are coming from there is no way to know what efforts are successful in generating leads.

Distribute your leads equally

When one sales person is overwhelmed by sales leads then the next person should be taking on more responsibility to make sure all leads are getting the attention they need. By employing a round-robin feature you can be sure leads are equally distributed so nobody suffers from neglect due to improper planning.

Distribute your leads quickly

Neglecting a lead is the fastest way to lose it, so the faster you nurture it the more likely it is to convert. The moment you become aware of a captured lead it needs to be tended to; getting a potential customer’s attention is difficult, and keeping it can be even more taxing. Time is money, so don’t keep the lead waiting.

Measure and record everything

If you are working with a large sales team you need to know that everyone is being accountable for the leads assigned to them. You can measure their efforts and success.

You should also gather as much information on a lead as possible so that you can keep them as a potential client for the future. The more you invest in gathering information the more likely you are to relate to a lead and the nurturing process will be made much simpler.

By investing in a quality lead management system you can automatically capture leads, as well as their sources. It can even be set to distribute leads with a round-robin effect for you. Use Leadtrekker to improve your sales leads management.